The Impact of Social Media Brand Image: Benefits and Drawbacks

Introduction

Social Media has become an important part of life in current times and is influencing lives at a great pace. The use of social media has been increasing tremendously with different factors and advantages. This article covers the various benefits which are derived from the use of social media and also has made relevance to our lives in the form of better adaptability towards technology.

We have focused on analysing different benefits in a detailed manner which could be seen in the uses of social media in different fields. With this, it can be said that there are many uses that are seen for social media, but the downsides are also there for social media, which has also become a part of life.

These disadvantages are covered which helps in seeing the other side of the coin in this matter. A strong social media brand image helps businesses build trust, engage customers, and stand out in a competitive market but has the power to inversely influence the business. So, if you are working on a project on building a brand image with social media marketing, this article is perfect for you!

The Benefits of Using Social Media for Creating Brand Image

There are several benefits to using social media, which pertain to the formation of many advantages, and a good use could be put in action with such kind of benefits.

• Creating a brand image on social media helps people share information. The information could be shared from one part of the world to another within seconds. This increases the knowledge of people around the globe and also leads to an increase in their understanding of different brands. Through the use of social media, information sharing has become the easiest to be with your dear ones, and communication is also carried out in a better manner.

• Creating a brand image on social media also enhances professional communication, which can help facilitate career growth. If you're wondering how brand image can be communicated via social media marketing, it can be achieved by consistently sharing engaging content, fostering direct interactions, and building strong customer relationships- ultimately improving brand communication and trust.

• Another use is e-commerce development in the atmosphere. The economy has been developed through the use of social media as many e-businesses have come to light (Gaitho, 2022). The promotion of these businesses is carried through different social media platforms, and registering themselves to provide services to people has also made them generate an e-commerce website and mobile application so that people could have access to different services in a portable and easy manner.

• Also, creating a brand image on social media helps the flow of money better in online transactions. It provides awareness of social media availability and its available pay options that help in the growth of the economy along with news of their advancements.

• Furthermore, better training and growth are availed by people through it. People in the professional industry are being given the gift of getting training and opportunities for their professional careers through the use of social media. Different platforms support learning as well as training facilitation from different organisations which want qualified professionals but at a lesser cost. One best examples of a brand which got a new image with social media is Duolingo, which absolutely hates Translate : )

• The benefit of this use goes both ways. Training could be done through social media support which reduces the cost of learning, and also, the ease of learning is supported within the same.

Additional Benefits of Using Social Media for Creating Brand Image

There are some extra benefits to using social media in this regard.

• Those benefits are better visibility in different aspects. Visibility increases with the use of social media, which helps in making clear decisions through working on social channels and making better outcomes out of the given scenarios in life. This includes the decisions regarding a person's personal life or work life or any other miscellaneous affair that could be handled with social media and its channels, which helps in increasing visibility.

• Another benefit of the use of social media is that connections and networks are built across the globe. It helps in seeing the different impact of social media on brand image by assessing people in relevance to growth and development. Connections also help in times of need once the foundation for a formal and professional relationship is built. All this could be possible with the use of social media in a consistent manner (Suits, 2014).

• Meeting new people helps in various aspects of life, and this could also be seen in various matters.

• Another impact of social media on brand image is experience sharing. People can share their experiences about certain aspects and things, which could be seen in the regard of forming a great rapport to inform and make people aware of not making the same mistakes or to prefer certain things with positive reviews. Experience sharing is one of the best uses of social media, which always helps people and creates a good rapport.

Drawbacks of Using Social Media for Creating Brand Image

There are different disadvantages of social media, which puts the users in a bit unworthy position.

• The breach of security and privacy is one of the downsides of the use of social media, as a person's life is on social media and is accessible to anyone. Privacy has been in jeopardy as well as security which makes an unsafe environment for people (Dalomba, 2022).

• The crime rate is increasing around the globe due use of social media, which has been evident in recent times.

• Another downside is addiction which is seen in teenagers and different age groups, people who have forgotten about the real world and are engaged in their own space of virtual reality. The problem of addiction has been rising with the use of social media and has led to an increasing rate of health issues as well.

• Trolling!!! Another disadvantage of using social media for brand image is a lot of trolling where people are more interested in counting the points which can backfire. While choosing social media promotion, choose content that is sarcastic in the right way and gains audience engagement and attention. Because many reviews on social media are damaging brand images in India, you must carefully work on your strategy.

Conclusion

In the end, I want to mention that it's not about social media uses or disadvantages; it has been evident to the world that excessive use of anything makes it a danger to the world. So, with the same, social media is too one of those things, and the balance needs to be formed by each individual while using social media regarding not becoming harmful in any sense to any person. So, we can say that if you have a good sense and experience to create a brand image by using social media for your brand, this platform is a boon for you. With this, it could be concluded that social media is more of a boon if used correctly and under limits and conditions.

References

• Dalomba, F. (2022, March 1). Pros and cons of social media. Lifespan. https://www.lifespan.org/lifespan-living/social-media-good-bad-and-ugly

• Gaitho, M. (2022). What Is the Real Impact of Social Media? Simplilearn.com; Simplilearn. https://www.simplilearn.com/real-impact-social-media-article

• Suits, L. (2014). 5 Benefits of Using Social Media. Linkedin.com. https://www.linkedin.com/pulse/20140422162738-44670464-5-benefits-of-using-social-media/